LAURI NAILS
FEATURED PROJECT:
Lauri Nails is a Miami-based Russian manicure specialist offering a premium, one-on-one nail experience. She had a strong service and a clear brand vision, but no strategy to get found online. The ask was to build a content and brand strategy that would attract her ideal clients on Instagram, differentiate her from high-volume salons, and position her as the go-to expert for Russian manicure in Miami.
THE PROBLEM
We started with a full brand foundation — defining her mission, target audience (three audience tiers), brand voice, and competitive positioning. From there, we built an Instagram strategy centered around four content pillars: education & expertise, portfolio & results, behind the scenes, and client testimonials — with 3–4 posts and 2–3 Reels per week. We also optimized her bio for discoverability and outlined measurable KPIs to track growth.
THE SOLUTION
